Heineken – UK

Store Page Optimization
What's an Amazon Store?

An Amazon Store is your brand home within Amazon. It’s a custom multipage shopping destination for individual brands to share their story and offerings.

It does contain limitations, which challenge us in providing creative solutions. In this case we cannot change the space between each tile.

The challenge is to redesign the brewer's front store to match their brand while keeping it lively, simple, and on schedule. It means blending elements from their brand book into the design, in a way that grabs attention without losing the brand's identity. With a tight timeline, the pressure is on to quickly come up with ideas, test them out, and make sure the final design not only looks good but also speaks the brewer's values.
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Birra Moretti was founded in 1859 by Luigi Moretti in Udine. In 1996 it was bought by the Dutch firm Heineken. The company also now owns the Birra Moretti trademark.
Overview
Dictator
Aug 2017 — forever
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